A graduate of Penn State University, Ms. Roceania Williams made the trip to Los Angeles, CA from Pittsburgh, PA by way of New York City. Immediately after graduating and during her time in New York, Ms. Williams landed the opportunity to work for Conde Nast Publications. She was then afforded an opportunity with Def Jam Records in the Publicity and Artist Relations department. With being groomed by her mentor, Chrissy Murray, Ms. Williams ventured into the Publicity and Artist Relations department for Mercury Records in their Black Music Division, after 4 years with Def Jam. There she was entrusted with not only the responsibility of publicity, but in assisting with setting up promotional tours for Mercury’s new and emerging artists, such as Brian McKnight and Vanessa Williams.
Ms. Williams ended her tenure in New York in her role as Manager of Artist Relations for Atlantic Records, but it was there where she worked with recording artists such as Aaliah, Brandy, The Braxtons, Lil’ Kim, and INTRO, to name a few. She also took the opportunity to co-host an entertainment news magazine show, What’s The 411?, as well as field report and produce for BET’s Screen Sceen.
It was in New York that her passion was ignited to pursue the arts and from this, she moved to Los Angeles, CA. Often described as funny, creative, and spirited, Ms. Williams credits her mother, Pastor Shirley Williams-McPherson’s love and support as being the fuel that burns beneath her dreams of seeing the global vision of GospelRhythms come into fruition.